Beyonce's fashion line Ivy Park is being relaunched in collaboration with sportswear designer Adidas.
The singer teased a preview of the upcoming new collaboration, which was announced earlier this year, with images on her official Instagram account on Monday.
The new collection-IVY PARK x adidas-will offer apparel and footwear, including a version of the classic Adidas white sneakers with its 3-stripe design as well as jewelry such as Adidas logo earrings, rings, ankle bracelets and a metallic mouthguard spelled out in Ivy Park, according to the images.
Designed around a color scheme of maroon, cream and "solar orange", featuring activewear such as hoodies, jerseys and cargo pants as well as more semi-casual wear including an asymmetrical dresses and coats, the singer was said to have overseen every detail of the new line as the creative partner of the brand, Elle reports.
"I think it's important to have great basics that you can wear again and again. Versatility is a big part of the IVY PARK line and what inspires me. You can create your own style by experimenting and taking chances and continually reinventing your look with all of these pieces," the singer told Elle.
The new line was reported to include touches of her own personal style in a way that can relate to various people and embody a "unisex" feel, incorporating masculine and feminine designs.
"This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules," she told Elle.
The new collaboration between the two brands will also see the creation of new social programs focused on "empowering and enabling the next generation of athletes, creators and leaders," the company said.
"This is the partnership of a lifetime for me...we share a philosophy that puts creativity, growth and social responsibility at the forefront of business," Beyonce described on the official Ivy Park website.
Beyonce fans have already taken to social media to share their excitement for Ivy Park, which has been trending on Twitter, with a lot of love for the new sneaker from the collection.
"I want everything in that collection. The colors scheme, the details, the zip designs! THE BUCKLE BELTS BITCHA IVY park elevated," wrote @BeyAngu_FanAcc.
"Can we take a moment to talk about this Ivy Park/Adidas sneaker . This is fire," wrote @KelvinLeeJones1.
"....and these I WANT and can't live without!!!...#IvyPark....thank you Beyonce...." wrote @HerRoyalHotLass.
....and these I WANT and can't live without!!!...#IvyPark....thank you Beyonce.... pic.twitter.com/KqpenFFL2O
— 👑Bianca van Beserk👑 (@HerRoyalHotLass) December 9, 2019
"Beyoncé is coming to take ALL of my coins next year. I'm already broke just thinking about it #IvyParkxAdidas #IVYPARK," @Kay_Mantanga.
Ivy Park was first launched in 2016 in collaboration with London retailer Topshop. The new IVY PARK x adidas collection will be out on January 18.
Uncommon Knowledge
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
About the writer
Soo Kim is a Newsweek reporter based in London, U.K. She covers various lifestyle stories, specializing in travel and health.
Soo ... Read more
