She's well-known for causing a stir online, but fans say Brittany Mahomes is "breaking the internet" with her new look.
The wife of Kansas City Chiefs quarterback Patrick Mahomes has swapped her signature blonde locks for a new auburn hairdo, debuting the stunning look on Instagram.
"Feeling spicy," she wrote alongside a reel of photos showcasing her new style.
In one photo, the 28-year-old donned high-waisted jeans and a black crop top. In another, the mom of two pinned her hair up and is seemingly nude—except for a silver chain necklace and the wedding rings from her husband
Since being shared on Wednesday, Brittany Mahomes' post has received over 178,505 likes and thousands of comments.
"Omg that is a beautiful color on you," commented Allee Olivia.
"ICONIC!!!! This is your color!!!" agreed Rosie Gurera.
"RED HOT!!!!!!," wrote Mallory McDaniel.
"Spicy mami hott tamale," said Acie Lewis.
"Yes ma'am," commented Betina Gozo Shimonek, along with a line of applause emojis.
"Whoa I had to do a double take," said Mary Maddox Sanders. "If this doesn't make your eyes pop anymore than they already do....wowzas!"
Newsweek has reached out to Brittany Mahomes for comment via Instagram.
Although she's a regular fixture at her husband's games, Brittany Mahomes has become a celebrity in her own right with 1.9 million Instagram followers.
The high-school sweethearts got married in March 2022 after 10 years together, with the couple sharing three-year-old Sterling Skye Mahomes and one-year-old Patrick "Bronze" Lavon Mahomes III.
In November, the family starred in an ad for Kim Kardashian's lingerie and loungewear brand Skims, dressing in matching red and black tartan pyjamas for the promotional pictures.
Brittany Mahomes was a rookie in Sports Illustrated's 60th-anniversary swimsuit issue in February, taking part in a beachside shoot in Belize.
She also begun partnering with Auvi-q. The former soccer player has been promoting the pharmaceutical brand's allergy injector for infants, following her son Bronze's health scare in August.
However, not all of the attention has been positive. Brittany Mahomes has also been subject to vicious trolling on social, particularly over her friendship with pop star Taylor Swift.
Swift started attending Chiefs' games in September, after she began dating the team's tight end and Patrick Mahomes' close pal, Travis Kelce. The 34-year-old singer was often spotted hanging with Brittany Mahomes during football season, with the pair cheering on the team from a V.I.P. box or in the stands.
However, some NFL viewers complained about the amount of coverage Swift and Brittany Mahomes received during games, dubbing them the "two most hated people in the NFL."
Her fashion sense and appearance have also been cruelly attacked online, with the entrepreneur hitting out at the haters during an Instagram Q&A in August.
"Does it bother you when people continue to talk s*** about you?" One fan asked.
"It used to yes. But not anymore," she replied. "I could give two s***s about people's opinion of me that don't even know me."
Uncommon Knowledge
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Sophie is a Newsweek Pop Culture and Entertainment Reporter based in Lincoln, UK. Her focus is reporting on film and ... Read more
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