Elon Musk Applies for 'Intend to Use' Trademark for 'Teslaquilla'

Teslaquilla
Twitter/Getty

What started as an April Fool's joke, may actually become a reality for Elon Musk.

The CEO of Tesla Motors jokingly tweeted earlier this year a picture of him passed out, and first used the term "Teslaquila."

Though the tweet was in response to Tesla's stock falling 22 percent the previous month, which resulted in some backlash from investors, Musk submitted "intend to use" trademark application Monday for a tequila called Teslaquila.

"Elon was found passed out against a Tesla Model 3, surrounded by 'Teslaquilla' bottles, the tracks of dried tears still visible on his cheeks," Musk tweeted in Apri. "This is not a forward-looking statement, because, obviously, what's the point? Happy New Month!"

Elon was found passed out against a Tesla Model 3, surrounded by "Teslaquilla" bottles, the tracks of dried tears still visible on his cheeks.

This is not a forward-looking statement, because, obviously, what's the point?

Happy New Month! pic.twitter.com/YcouvFz6Y1

— Elon Musk (@elonmusk) April 1, 2018

Musk tweeted Friday a possible mockup of the bottle's label, along with a CNBC article saying "Teslaquila coming soon."

Visual approximation pic.twitter.com/sMn3Pv476Y

— Elon Musk (@elonmusk) October 12, 2018

It isn't clear when, where or even if Teslaquila will hit the shelves, but the trademark application shows signs of a "good faith intention" to use it in the future, according to a CNBC report.

The move is reminiscent of a moment in the HBO comedy series Silicon Valley, which satirizes the tech industry, in which a tech billionaire launches a tequila company called "Tres Commas" in honor of the three commas in his net worth figure.

Uncommon Knowledge

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

About the writer


Hannah Preston works remotely from the Los Angeles area. She studied Journalism & New Media at California Baptist University and interned ... Read more

To read how Newsweek uses AI as a newsroom tool, Click here.

Newsweek cover
  • Newsweek magazine delivered to your door
  • Newsweek Voices: Diverse audio opinions
  • Enjoy ad-free browsing on Newsweek.com
  • Comment on articles
  • Newsweek app updates on-the-go
Newsweek cover
  • Newsweek Voices: Diverse audio opinions
  • Enjoy ad-free browsing on Newsweek.com
  • Comment on articles
  • Newsweek app updates on-the-go