James Charles is one of the most successful beauty and lifestyle content creators on YouTube, with more than 16 million subscribers. Whether it's wearing assless chaps at Coachella or creating his own make-up palette, the influencer has made waves in the industry. In a recent video on his channel, Charles announced he will be going on a 24-city tour across the United States through late June and July, stopping in places like Boston, Miami, Chicago and Newark. The video quickly hit the top of the YouTube trending page and has over eight million views since it was posted.
Charles' fan base, which he calls "Sisters" are incredibly devoted to his brand. He collaborated with make-up company Morphe to sell his makeup palettes, which quickly became one of the most successful and highly sought-after beauty products released by an influencer. In order to promote the product, Charles flew traveled the world for a series of mall appearances. At a Morphe store opening in Toronto, over 10,000 "Sister" showed up to the ribbon cutting ceremony, blowing the minds of many in traditional media and advertising who don't understand the space.
The "Sisters Tour" will feature a 90- to 100-minute show, with general admission tickets selling for $59. VIP packages are available ranging from $100 to $500, with the higher end offering a meet and greet with Charles and a "premium goodie bag." The $500 option will be "extremely limited" according to Charles and may not be available at every venue. After his initial announcement in a video, fans were quick to question why the prices of tickets were that high. In follow-up tweets, Charles clarified that it is "very expensive to drive across the country with an entire team of tour staff."
This did not appease Charles' "Sisters," who have been openly sharing their disdain for the high prices of these tickets since the announcement. "A Beyoncé ticket is $250. You're not Beyoncé," wrote one Twitter user. "Are you kidding me tickets are that much? Girl bye," wrote another. Charles said he is talking to his team to find a way to lower the prices, but it's unclear if that will actually happen. Either way, this tour is getting sold out.
Tickets for the tour go on sale on April 26 at 1 p.m. EDT.
Uncommon Knowledge
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
About the writer
Steven Asarch is a tech reporter for Newsweek currently based in New York City. In high school, he started stand-up ... Read more
To read how Newsweek uses AI as a newsroom tool, Click here.
