Kevin Durant Mocked by Adidas in Since-Deleted Post

Kevin Durant has never been one to hold back his thoughts on social media.

On Friday, Durant got into an online mini-altercation when he responded to comments by Minnesota Timberwolves star Anthony Edwards. Edwards was promoting his new signature shoe from Adidas in a video posted to X, formerly Twitter, when he was asked what player he wants to see wear them.

"KD," Edwards said. "And he with Nike. I want to see him put these on one time."

Durant has been with Nike for a long time, and he has his own highly successful line of shoes, so it's unlikely he'll ever try out another brand during a game. The interviewer suggested that perhaps Durant could wear them in practice sometime.

Kevin Durant
Kevin Durant (35) of the Phoenix Suns high-fives teammate Josh Okogie after scoring against Anthony Edwards (5) of the Minnesota Timberwolves during the first half of an NBA game at Footprint Center on November 15,... Photo by Christian Petersen/Getty Images

"No," Edwards insisted. "In the game."

Durant wasn't having it.

"Won't EVER see me put a big toe in them Mfers," the Suns' star forward responded.

The official Adidas X account didn't approve.

"u dusty bouta retire anyway," the account posted, before deleting the post and publishing another: "meant to send that from the burner account..."

For anyone who needs this unpacked: "Dusty" is an insult that can be used in place of "ashy," which has been applied to Durant in the past. The follow-up tweet refers to Durant's proclivity for defending himself using burner accounts, which once got him in hot water when he forgot to switch to a burner before referring to himself in the third person.

Newsweek reached out to Adidas by email for comment on the deleted tweet.

Edwards' signature shoe drops its first edition online and with retailers on December 16. The peach and pink colors are inspired by his mother and grandmother's favorite colors.

The bad blood between Durant and Adidas, meanwhile, might have started in 2007, when Durant turned down a $70 million offer from the company to sign with Nike for $60 million.

"At the end of the day, Kevin has been with Nike his whole career and he felt comfortable with them," Durant's then-agent, Aaron Goodwin, said at the time.

Durant's signature shoes with Nike have become among the top sellers in NBA history. The Athletic ranked Durant's line No. 8 in 2020, and 18 years into his career, Durant's staying power as a shoe-seller remains strong: The KD 15s were the fifth-most popular signature shoes worn in the league last year.

Edwards and the Timberwolves have the best record in the Western Conference and appear to be on the rise as a good, young franchise with a bright future (similar to Durant and the Oklahoma City Thunder when he got his first signature shoe).

Still, Edwards has some ground to make up if he wants to catch up to Durant's sneaker success and (apparently) a lot of convincing to do if he ever wants to get Durant's big toe into one of his signature shoes.

Uncommon Knowledge

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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

About the writer


Tom Westerholm is a Sports & Culture Reporter for Newsweek. Prior to joining Newsweek, he was the Boston Celtics beat ... Read more

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