Millennial Woman Gets Makeover From Gen Z Sister—Not Prepared for Result

When doing our own makeup, it is all too easy to get stuck in a habit of following the exact same routine each time and barely trying anything new. But one millennial decided it was time to mix it up and let her Gen Z sister do her makeup this time round—and she had no idea what to expect.

Kendall Hoyt, 25, loves being bold and creative with her makeup. She told Newsweek that she would typically describe it as "romantic grunge." However, her older sister Jessica Hoyt, 32, much prefers to go with a more natural, no-makeup look instead.

Their aesthetics couldn't be further apart, but Kendall loves encouraging Jessica to try new things, especially when it comes to beauty. Most recently, Kendall from Brooklyn, New York, gave her millennial sister a Gen Z makeover, complete with contoured cheekbones and dark eyeliner to add full effect.

Kendall said: "She was mostly just excited for me to do her makeup and allow her to try something new. I love dark eye makeup and don't feel like myself when I'm not wearing eyeliner, but Jess usually only opts for foundation, brows, and some mascara.

"At the end, she loved how it looked, and she actually liked it more than she thought she would. The dark eye makeup is a beautiful contrast to our blue eyes."

Millennial gets Gen Z makeover
Jessica Hoyt poses before (left) and after the ultimate Gen Z makeover by her younger sister. Kendall Hoyt believes that millennials aren't as creative with their style because they are too worried about perception. @kingkendall / TikTok

You can't rush a masterpiece, which is why Kendall spent an hour perfecting her sister's new look. And while the makeover was only intended as a bit of fun, Kendall hopes it will inspire her sister to push aside her millennial habits and be more Gen Z.

A 2023 survey by YouGov of 1,000 adults revealed that wearing makeup every day was more popular with older women, whereas younger generations wear it just a few times a month. The results show that 10 percent of 18- to 29-year-old women wear makeup daily, compared to 19 percent of 30- to 44-year-olds, and 24 percent of women aged 65 and older.

The survey asked participants for their reasons for wanting to wear makeup, and the most popular choice, with 49 percent, was as a confidence boost. The respondents also cited special occasions, 45 percent, and to enhance certain features, 34 percent.

How Did TikTok React?

The Gen Zer loved seeing her sister be more daring with this new style, telling her that it looked "so good" on her. She doesn't think Jessica will be recreating this makeup every day. Kendall hopes that she'll feel empowered to get creative next time.

"Gen Z makeup isn't afraid to be bold—if anything, we encourage it. Whereas I think millennials hold a lot of shame surrounding what they're supposed to wear and how they should look," Kendall told Newsweek.

"I encourage them to continue exploring different styles and know that there's no shame in trying new things."

Kendall shared the TikTok video (@kingkendall) of herself "doing Gen Z makeup" on Jessica, and the clip delighted many social-media users. It has already gained more than 48,900 views and over 3,200 likes on TikTok at the time of writing.

After the video went viral, social-media users have lauded Jessica's new style, and many praised Kendall for doing such a great job on the makeover. One comment reads: "I need a Gen Z sister."

Another person wrote: "Amazing transformation."

A third TikTok user commented: "The sister is sistering with that eye makeup. Twinning."

Do you have any beauty hacks or tips that you want to share? We want to see the best ones! Send them in to life@newsweek.com and they could appear on our site.

Uncommon Knowledge

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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

About the writer


Alyce Collins is a Newsweek Life and Trends reporter based in Birmingham, U.K. with a focus on trending topics that ... Read more

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