Nissan Motor Corporation is making clear its ambitions for the company's electric future, announcing big plans for its Canton, Mississippi plant and evolutions of the Nissan and Infiniti product portfolio.
Nissan will invest $500 million into the Canton assembly plant over the next few years. It's the latest in a total of $13.5 billion the company has invested in manufacturing vehicles in the U.S. The investment covers personnel retraining and upskilling of nearly 2,000 jobs.
Canton's plant employs approximately 5,000 people and has built nearly 5 million vehicles since opening in 2033. The manufacturing facility currently builds four models: Altima, Frontier, Titan and Titan XD.
The move means to transform the plant into the company's U.S. center for EV manufacturing and technology.
"Nissan is the cornerstone of the state's automotive industry. Nearly 20 years after opening its Canton facility, Mississippians continue to produce award-winning vehicles for the global automotive leader," said Governor Tate Reeves.
"Nissan's decision to convert part of its plant to produce electric vehicles and battery packs once again places Mississippi in the global spotlight, demonstrating the pride our workforce takes in a job well done and its commitment to lasting success."
Nissan is targeting 40 percent of U.S. vehicles sales to be of fully electric models by 2030. The automaker intends to debut new models in support of the powertrain and sales evolution, bringing to market 15 all-electric and 23 electrified vehicles by 2030 globally across its Nissan and Infiniti brands.
Further, Nissan intends to achieve carbon neutrality across the company's global operations and the life cycle of its products by 2050.
As part of the company's announcement, they teased the look of two future vehicles, on Nissan and one Infiniti.
Late last year, the automaker previewed its future electric vehicles with a quartet of concept vehicles.
In a November 2021 announcement, Nissan announced that it would continue to evolve its lithium-ion battery technology over the next decade, introducing cobalt-free batteries. This is projected to bring the cost of batteries down 65 percent by 2028.
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