President Biden to McDonald's: Hilarious One-Word Trend Sweeps Twitter

Twitter users were met with a wave of one-word tweets coming from verified accounts starting on Thursday.

Accounts from people and brands of all backgrounds jumped onto the trend, though it was not made immediately clear how it started.

Jonah Berger, a professor at the Warton School of the University of Pennsylvania told The Journal of Consumer Research that there are some factors that cause something to go viral.

These factors may include the value of the content, the emotion behind it and seeing that others are participating in the trend.

"People tend to imitate others," the piece said. "But as the phrase monkey see, monkey do attests, the easier it is to see what someone is doing, the easier it is to imitate."

Some Twitter users have theorized that the trend started after the official Amtrak account tweeted "trains" on Thursday with no other context.

The simple tweet was sent out and has since amassed more than 169,000 likes at the time of publication.

Most Twitter users were intrigued after seeing Amtrak's tweet.

However, the account for San Francisco Bay Area Rapid Transit pointed out that it sent out the same tweet on July 15, 2020, which resulted in some playful ribbing between the two accounts.

After Amtrak's post, other verified Twitter accounts shared their own take on the one-word tweet.

The official @POTUS account for President Joe Biden tweeted "democracy," while McDonald's tweeted "clown."

"Universe," read a tweet from NASA that received more than 88,000 likes.

The French Embassy in the United State's tweet that read, "Revolution," received more than 90,000 likes.

The short tweets left many Twitter users confused.

"What is happening," a Twitter user wrote in response to NASA.

"Okay what is this trend where people just say one word in all lowercase letters? What did I miss?" another asked.

However, others seemed enthusiastic about the new trend.

"Excited for the 15 minute youtube essay that's gonna come out in the next few days about what it means to simplify a brand down to a one word tweet and how fast a trend can be both hated and yet also generate exactly what it's supposed to do in the digital world with interactions," wrote a Twitter user.

"The one-word tweet trend is my favorite because it's simple, discreet, and accessible," another tweet read. "More memes and trends like that, please and thank you!"

Different trends frequently pop up on various social media platforms, and some may go viral.

A woman shared a now-viral video showing how she used fruit as makeup, which led to other TikTok users trying it out for themselves.

Another trend involving people taping their mouths shut at night prompted experts to caution against it.

The "Teenage Dirtbag" trend has also recently become popular on TikTok and attracted celebrities to participate in it.