This article first appeared on RobertReich.org.
Both Nordstrom and Neiman Marcus, among other retailers, have dropped Trump brands, both Ivanka's and her father's. Their decisions came amid calls for a boycott against retailers that carry Trump products.
Macy's dropped Donald Trump's clothing line early in his campaign after he called Mexican immigrants "killers" and "rapists." Now Macy's is under increasing pressure to drop Ivanka's as well.
Related: Robert Reich: Trump's dangerous lies about voter fraud
Travis Kalanick, Uber's CEO, quit Trump's economic advisory council after he was pressured by consumers and employees. That came after Trump's Muslim ban, and #deleteuber went viral.
Keep the pressure on. Let's make it unprofitable to work with Trump. Boycott Trump. Reject companies that do business with Trump. Boycott companies whose CEOs collaborate with Trump.
You need to be both a political activist and a consumer activist. Go to GrabYourWallet.org for a complete list of companies to boycott.
Robert Reich is the chancellor's professor of public policy at the University of California, Berkeley, and a senior fellow at the Blum Center for Developing Economies. He served as secretary of labor in the Clinton administration, and Time magazine named him one of the 10 most effective Cabinet secretaries of the 20th century. He has written 14 books, including the best-sellers Aftershock, The Work of Nations and Beyond Outrage and, most recently, Saving Capitalism. He is also a founding editor of The American Prospect magazine, chairman of Common Cause, a member of the American Academy of Arts and Sciences and co-creator of the award-winning documentary Inequality for All.
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