More British women are using contraceptives to stop their periods altogether, as a study reveals tampon sales have plummeted in the last four years.
Kantar Worldpanel, an international company dealing in consumer knowledge, has collected data from Britain's biggest retailers and discovered a significant decline in tampon popularity.
In 2012, Britons spent £56 million ($67 million) on tampons, compared to £43 million ($51 million) last year.
A million fewer packets of sanitary napkins were also sold last year, compared to 2012, according to the BBC.
A total of £236 million ($284 million) was spent in 2012 on tampons, liners and sanitary pads, compared to £221 million ($266 million) last year.
According to The Daily Telegraph, since 2012 400,000 women have switched to a progesterone-only pill—making periods lighter and shorter. More women are also using contraceptives with more longevity, such as implants and IUDs that in some cases stop menstruation altogether.
Uncommon Knowledge
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
