Taylor Swift broke the internet at Sunday's Grammy Awards when she dropped the bombshell that she would be releasing a new album—but now she is being mocked for its logo.
The pop superstar made history when she won Album of the Year a fourth time for her record-breaking album Midnights. Swift's success on the night didn't end there, as she also won the award for Best Pop Vocal Album, her 13th Grammy win. During her acceptance speech, she said that she had been recording an album in secret, and it is due to be released in April.
"I know that the way the Recording Academy voted is a direct reflection of the passion from the fans," Swift said. "So, I want to say thank you to the fans by telling you a secret that I have been keeping from you for the last two years, which is that my brand-new album comes out April 19. It's called The Tortured Poets Department. I'm going to go and post the cover right now backstage. Thank you. I love you."
Immediately after Swift left the stage, her social-media accounts shared more information on the upcoming drop, including the cover art, the tagline, "All's fair in love and poetry" and the album's logo, on which opinions are divided. Newsweek contacted Swift's publicist for comment via email Tuesday.
The logo is the letters "TTPD" linked together and people on X, formerly Twitter, have shared their thoughts on what it looks like. "Is she launching a private-equity firm," X user @chrisstanton27 wrote and, at the time of writing, it had been viewed more than 2.7 million times and received over 68,000 likes.
People took to the comments of his post to joke about what they think it is similar to.
"I'm thinking more a stationer/haberdashery," one person posted, while another comment read: "This logo can honestly be a giant corporate firm'"
"Family owned funeral home letterhead," a third person wrote.
When @TheSwiftSociety shared a photo of the logo to its X account, people shared their love for the simplistic design. Others wrote it could indicate that Swift was making a big step in her career.
One person commented that "this era is already so aesthetically pleasing."
Another wrote: "th way im abt to scribble this in every single margin of my notebooks like the pretentious teenager i am."
"Could this be a new trademark for her songwriting? Anything that she writes for a movie or someone else etc?" a third user posted.
"i think that we're gonna have a fragrance called 'TTPD' or something related with the new album," wrote another.
The exciting album news came just hours after Swift sent fans into a frenzy by changing her social-media profile pictures to black and white, leading many to believe she was going to reveal her rerecording of Reputation (Taylor's Version).
Swift's website had also appeared to crash before the Grammys, with fans on X writing that it was done deliberately in anticipation of her big announcement during the award show. The site had a mysterious error code that included the text "hneriergrd," which fans deciphered to mean "red herring."
The Tortured Poets Department is available to preorder in a number of different packages from limited-edition vinyl to cassettes and CDs.
The limited-edition versions of the 16-track album include the bonus song, "The Manuscript," a collectible 24-page book-bound jacket with three handwritten lyrics, and never-before-seen photos.
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