Taylor Swift is extending The Eras Tour to play 15 additional shows across four cities in North America, and registration for what will likely be sold-out tickets is now open for verified fans.
"Turns out it's NOT the end of an era Miami, New Orleans, Indy and Toronto: The Eras Tour is coming to you in 2024 with @gracieabrams!" Swift posted on Instagram on Thursday. "Verified fan registration for all shows is open now - visit TaylorSwift.com for more information."
Fans looking to get tickets can do so through Ticketmaster's Verified Fan system, which tries to help dedicated fans get access to highly anticipated pre-sales over buyers who are trying to resell concert tickets at a higher value. The program vets fans before they buy tickets in an effort to block bots and scalpers through a registration and verification process.
"We're committed to getting tickets in the hands of fans. Not touts or bots. So we've partnered with artists to create a way for real fans to get exclusive ticket access to see their favourite shows," the website reads.
Swifties can register as a Verified Fan by creating a Ticketmaster account, where a registration page is available for The Eras Tour. After selecting your preferred show of the tour and providing your contact information, Ticketmaster will verify each request and review an account and send an email confirming the request was received. Fans must register for each presale, so registration from another concert, even a Taylor Swift show, won't count for this specific pre-sale.
Those who are approved will get an access code via text that can be applied once the Verified Fan pre-sale begins and cannot be shared or sold. Not all fans who register will receive a fan code and although the program is meant to increase the odds for fans against scalpers, not every Verified Fan is guaranteed to get tickets.
Those who don't get a fan code could still be put on a waitlist. If tickets remain on the day of the sale, Ticketmaster could text waitlisted fans a last-minute code.
The Eras Tour is Swift's sixth concert tour, which she has described as a journey through her musical "eras." The tour has been met with unprecedented demand and broke ticket sales and venue records. The original tour dates included 146 shows across five continents.
"Globally, we've seen a wave of Swifties providing different tips and tricks to get tickets to The Eras Tour," Mitch Holder, the vice president of marketing and growth at EQL, a commerce platform that seeks to help retailers manage highly-anticipated product launches, told Newsweek. "In the U.S. we've even seen fan-made social media accounts dedicated to buying and selling face value tickets to keep them in the hands of real fans.
"At the end of the day, you should not have to game a system in order to purchase tickets to see your idol."
Holder said fans should be able to avoid any ticket fiascos if Ticketmaster updated its technology to a program like EQL's which involves a much more extensive verification for fans who really want to see their favorite artists live.
"For high-heat purchase moments EQL has managed, like the recent Tiffany X Nike collaboration, for example, we analyze hundreds of signals like these to ensure bad actors are being removed and those true fans who are participating fairly are being rewarded," he said.
"For many Taylor Swift fans, this legacy tour is a once-in-a-lifetime experience. They shouldn't be robbed of the opportunity, or their bank accounts, just because the ticketing companies aren't investing in the right technology."
Update 08/03/23, 2:11 p.m. ET: This article was updated with comment from Mitch Holder.
Update 08/03/23, 11:55 a.m. ET: This article was updated with additional information.
Uncommon Knowledge
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
About the writer
Katherine Fung is a Newsweek reporter based in New York City. Her focus is reporting on U.S. and world politics. ... Read more
