Watch Hypnotist Paul McKenna Show You How to Kick Sugar Addiction in Minutes

Paul McKenna - Newsweek Facebook Live
Paul McKenna joined Newsweek for a Facebook Live stream to show us how to kick sugar. Newsweek

Famed British hypnotist Paul McKenna is on a mission to warn the world of the health hazards of sugar with his new self-help guide, Get Control of Sugar Now .

McKenna says that sugar is even more dangerous for us than cigarettes, but we are just not aware just how detrimental it is to our health. (Some studies link higher sugar intake to heart disease and stroke.)

On Thursday, McKenna joined Newsweek at our London headquarters to discuss his new book and show sugar addicts how they can curb their desire for sweet snacks using simple mind programming techniques.

With assistance from Newsweek reporter Teddy Cutler, McKenna demonstrated the simple visualization techniques that—combined with an audio CD included with his book—can help you kick sugar.

Within just a few minutes, McKenna effectively reduced Teddy's desire for a plate of cookies placed in front of him.

Watch the full experiment on our Facebook page

Uncommon Knowledge

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

About the writer



To read how Newsweek uses AI as a newsroom tool, Click here.

Newsweek cover
  • Newsweek magazine delivered to your door
  • Newsweek Voices: Diverse audio opinions
  • Enjoy ad-free browsing on Newsweek.com
  • Comment on articles
  • Newsweek app updates on-the-go
Newsweek cover
  • Newsweek Voices: Diverse audio opinions
  • Enjoy ad-free browsing on Newsweek.com
  • Comment on articles
  • Newsweek app updates on-the-go