What Is The Bird Box Challenge? Movie Inspires Blindfolded Challenge

Released less than a month ago, Netflix's Bird Box has swept social media with conspiracy theories, memes, and now, the Bird Box Challenge.

Inspired by the 2014 novel authored by Josh Malerman, the film is based on a post-apocalyptic world, led by an unseen creature, where individuals are left to live life blindfolded in fears of harming themselves.

Many have wondered how Miranda, played by Sandra Bullock, managed to keep two children alive and row a boat without her sight. So much so that some have tried it themselves – thus, the Bird Box Challenge was born.

Videos were posted on social media of people blindfolding themselves while trying to navigating the world around them. While no one is trying to row a boat down roaring rapids or run through wooded areas with two children on their hips, the challenge can become dangerous.

Despite the challenge being created out of fun and fandom for the film, Netflix tweeted a warning Wednesday of the possible dangers of the challenge.

Some Twitter users have gone along with the plot of Bird Box, while others are hoping for a Quiet Place challenge.

What can be speculated as the onset of this challenge is a video uploaded by popular YouTuber, Morgan Adams. On Sunday, Adams uploaded 24 Hour Bird Box Challenge for her 2.3 million subscribers.

Gaining over 1.7 million views, one commenter wrote, "omfg did our queen just start a trend?!"

Adams even responded to Netflix's tweet, with a simple gif.

Though it can't be confirmed where the challenge originated from, so far no injuries have been reported as a result of the social media-driven challenge.

Since its December 13 release, Bird Box has shattered records in viewership for the streaming giant.

Netflix confirmed on December 28 that over 45 million accounts watched the psychological thriller.

With many unanswered questions posed in the conclusion of the film, talk as already circulated for a part 2; however, Netflix nor the film's director Susanne Bier have confirmed a sequel (or prequel).