Woman Reveals Creative Way She Announced Breakup to Friends: 'Efficient'

Announcing a breakup can feel like going on a press tour, and one woman is leaning in.

A viral video posted by Diana Martinez (@di.mart) revealed the hilarious way she shared her breakup news with friends: a stylish announcement graphic operating as a press release. Since her clip was posted in March, it has received more than 4.4 million views, over 346,000 likes and nearly 800 comments.

Martinez, 28, told Newsweek about the overwhelm usually involved in sharing bad news with friends, and the inspiration behind her clever solution.

"We can laugh!" she captioned the video. "Normalize making breakup announcement graphics!" In the comments, she responded to praise for her method, calling it "efficient".

Martinez's graphic could be described as galactic, with moody pink, purple and blues backgrounding text that reads: "Attention: We broke up." Bullet-pointed on the graphic are some key facts and warnings. "Yes, it was his fault. No, we are never ever ever getting back together...I require two to three weeks for any further questions. You don't have to block him. I'm indifferent."

Martinez said she made the graphic shortly after things ended with her boyfriend of six years.

"It had been two days since we broke up, and I still hadn't told all my friends... I knew it was going to be hard for me to keep explaining," she added.

The man was a "great boyfriend" but refused to get a passport. "I can't build a life with a person that doesn't want to travel out of the United States," Martinez said. "Red flag. So, now, he's blocked on everything—including Spotify."

The idea to make a graphic came from Martinez's work as a communications manager.

"I thought it would be funny to make a graphic with the basic information to let everyone know it happened, almost like a press release," Martinez said. "I did it because it was silly, but also to give me the chance to process without having to relive the heartbreak. It was truly the best thing I could've done for my mental health."

Close friends helped Martinez edit the graphic before sending it to several group chats with different friends. They were shocked, she said, but still said they would refrain from asking for more details until a few weeks had passed—as the graphic instructed.

Since she sent around the announcement, Martinez said she has been "healing and thriving".

"It was all truly for the best," she added. "I have to give my best friends a huge shoutout because they really took such good care of me during this time. I value my friendships so much. I'm so grateful I have them to remind me that I am loved and deserve a love that mirrors my capacity to love."